We at the Bridgestone Group conduct our daily business activities in a way that
increases the overall level of our CSR activities based on our belief CSR is at
the heart of management itself. These CSR initiatives help the Bridgestone Group
achieve its ideal state.
In 2011, the entire Bridgestone Group conducted a self-assessment to ascertain
whether the instructions based on the 22 CSR Focus Points were being
implemented. Since the self-assessment helped us better visualize these
activities, we are now pursuing improvement initiatives based on its findings.
We also reviewed the level of Bridgestone's activities based on ISO 26000, which
was issued in November 2010. We have developed an action plan prioritizing those
items that the results of this review indicate we need to address through
We believe that the awareness and the way individual employees pursue their daily
responsibilities are critical in the Group's business activities and approach to
CSR. Each employee must apply CSR to his or her own work and take positive
action to achieve the Group's vision. Bridgestone employees deepen
their understanding of the Group's CSR activities by attending CSR Report
Reading Workshops and Bridgestone Essence Workshops. Individual employees also
make a personal commitment that lays out what they believe to be important in
their jobs and how they intend to conduct themselves so that they are better
able to behave in a manner that earns the trust of stakeholders.
The Bridgestone Group strives to strengthen its CSR activities by communicating
with local communities, customers, shareholders, business partners and
employees. Additionally, we work to increase the transparency of our activities
by publicizing our progress toward achieving CSR goals in annual CSR reports.
Based on its CSR initiatives in areas such as the environment, human rights, and
labor, Bridgestone has been selected for inclusion in the Dow Jones
Sustainability Indexes (DJSI) Asia Pacific, an international socially
responsible investment (SRI) index. The company also continues to be included in
the Morningstar Socially Responsible Investment Index (MS-SRI), a leading
Japanese SRI index. (This information is current as of April 1, 2012.)
Together with other leading tire manufacturers, Bridgestone is examining
potential environmental impacts of tires through the Tire Industry Project,
which was formed under the Geneva, Switzerland-based World Business Council for
Sustainable Development (WBCSD).